Kids In The Game
Kids need at least an hour a day of moderate physical activity most days of the week. They need more than one or two options available so they can find an activity that’s engaging. Why is this important for them—and for the good of us all? For children, getting into the habit of being active means better lifelong health and improved academic performance. For everyone, it means reducing the high costs of youth misconduct and obesity.
Too many kids are growing up without PE or other athletics. And sports participation is lowest in households with lowest incomes. Money is the biggest factor in whether younger kids join up for youth sports.There are lots of reasons kids are on the sidelines—like school budget cuts, too much screen time and the professionalization of youth sports.
We think every child should be able to afford being active. KIDS In The GAME’s aim is inspiring kids to thrive in life through sports by providing the resources that get and keep kids in the game. When youth from all walks of life get included there are all kinds of good outcomes.